Amongst the numerous results for this topic, you'll find: Entering your topic on the search page brings up a list of questions, topics, common search terms, and related subjects. Answer the PublicĪnswer The Public is a free market research tool that helps you figure out what questions people are asking online.

So, let's take a look at the ten best creative market research tools we've come across so far – and discuss why you should give them a try. Whether you're part of a small business, startup, or large corporation – you can gain valuable insight from each of these services.

Pricing goes from free, to the tens of dollars, to enterprise-level commitments in the thousands. The tools we've looked at fall into three categories – online listening, broader market intelligence, and direct customer interaction. And while some tools aim to serve all your needs, others are more specialized - so it might be best to have a few of the below-listed tools in your arsenal. It starts with trying things out! Experimenting with the various options is the only way you'll know what works best for you and your company. Back in the day, tools to answer these questions might have consisted of a pen, clipboard, and phone.īut now, there's a whole array of smart data analysis and collection systems to choose from. Market research is all about figuring out who your potential customers are, how you can reach them, and what they need from you. You may think you know everything about your target audiences already, but without the data to back it up, your hunch can send you down the wrong path. Market and brand research tools are your secret weapon in the quest to understand your customers - and find new ones.

Data analysis tools for research