Penney, Macy’s, and Target had limited hours, and in general no large crowds were waiting to get into stores. Consumers also spent a good deal of time browsing on smartphones, clocking 63.4 percent of all visits.Īmong the national retailers open on Thanksgiving were Best Buy, Bed Bath and Beyond, Kohl’s, and Walmart. Forty-five percent of all sales came from smartphones, a 24.4 percent increase over last year’s 33.5 percent share.

Some of the most popular purchased items included Disney’s Frozen 2 toys, Apple AirPods, and Samsung televisions. represent a 14.5 percent increase from 2018, according to Adobe Analytics, which measures transactions from 80 of the top 100 U.S. Thanksgiving Day’s record online sales of $4.2 billion in the U.S. This is my fifth annual “Sales Report” for Thanksgiving Day through Cyber Monday, following installments from 2018, 2017, 2016, and 2015. digital sales for the 2019 Thanksgiving weekend. Adverse weather conditions in many regions and the ease of ordering via mobile devices contributed to record-setting U.S.

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